I build brands,
big ideas,
and the teams
behind them.
WHAT I BELIEVE
I believe the best brands are built from the inside out.
For nearly three decades, I’ve helped shape brands by finding the idea at their core and building outward from there. From positioning and identity to campaigns, experiences, content and culture, I believe the strongest brands are the ones that know what they stand for and make that belief felt everywhere.
I’ve built and led creative teams around that same idea. Set a clear vision. Raise the bar. Give talented people the trust and space to surprise you. I stay close to the work, collaborate without ego, and know when to push, when to guide, and when to get out of the way.
Because great brands aren’t built by one person or one campaign. They’re built by people who believe in where they’re going and care enough to make every expression of the brand count.
FROM THE PEOPLE WHO MATTER
BRAND + CREATIVE DIRECTION
Great creative starts with knowing what a brand stands for.
I’ve spent my career finding the ideas that give brands something to believe in and people a reason to care. Sometimes that becomes a campaign. Sometimes an identity, an experience, a piece of content, a cultural moment, or something we haven’t thought of yet.
The medium changes. The ambition doesn’t. Find the idea worth building around, bring the right people together, and make something that moves the brand forward.
A FEW IDEAS WORTH SHARING
Gillette Sensitive Razor "BOXHEAD" Featuring Lionel Messi
HSA Bank "Cash Cow"
Gillette "James Bond Spectre"
Coors Light "Who's The Coldest?"
LCMC Health "Keeping You Well"
HSA Bank "Meat Wagon"
NWSS "The Legacy"
NCBA Beef It's What's For Dinner -"Let Tony Make The Call"
TransAmerica "Live Your Best Life"
Sunward "For Better"
MORE THAN CAMPAIGNS
Great brands don’t live in one place.
I’ve helped build them across identity, advertising, retail, packaging, experiences and culture. Different disciplines, different challenges, but always with the same goal: make every interaction feel unmistakably like the brand.
A LITTLE MORE ABOUT ME
I’ve spent nearly three decades building brands, leading creative teams, and chasing ideas that make people feel something.
But creativity has never been just a job for me. I grew up around surf and skate culture in California and have always been drawn to the places where design, art, culture and the outdoors collide. I paint. I shoot photography. I travel whenever I can. And I’m usually making something, fixing something, or thinking about what I want to make next.
That curiosity has shaped the way I lead and the way I work. I believe the best brands have a point of view, a sense of purpose and something genuinely human at their center.
These days, I call Denver home, spend as much time near the ocean as life allows, and still get excited about the possibility of turning a blank page into something people might actually care about.
SEE WHAT I MAKE WHEN I’M NOT DOING THIS →